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How Training and Investing in Your People Can Benefit Your Business

It seems that the modern organization has finally got the memo. State-of-the-art systems and innovative processes are important for growth and competitiveness, but it’s the people behind those resources that build sustainability and ultimately, success. In fact, without people, businesses wouldn’t exist. Building human capital and investing in your people through the right training and development is the single most effective way to build a strong, robust organization. That’s the truth whether you’re a small start up or a multi-million dollar corporation. Here are just a few of the benefits that come from a people-friendly investment strategy.

Employee Engagement

What is employee engagement and why is everyone talking about it so much? It’s the idea that your people are interested in more than the paycheck. Sure, everyone works to feed the family and pay the bills, but when your people are engaged or motivated internally by something other than compensation, that’s when the real commitment starts. Employee engagement is typically measured by how interested and excited workers are about doing their job. Increasing engagement is one of the most effective ways to increase productivity. Employees who are engaged naturally seek out training and development because they are eager to learn new skill sets.


Here’s a pretty straightforward reason to invest in human capital. If you give your employees what they’re looking for, they will reward you with loyalty. Why is this important? Because there is strong competition for talent out there. In fact, right at this very moment, the other guy is trying to steal your best employee from you. Fortunately, employees who are loyal are not impressed by promises of higher wages, better perks and the like. They stay with you because they are loyal and they can count on you to deliver on your promises and that makes them feel connected.

Employer Brand and Reputation

Your reputation is the most important asset of your business. Treat your people right and they will tell their friends and they will tell their friends. The networking opportunities and connections that grow out of a stellar reputation are worth more than many businesses realize. Do right by your employees and they will make sure everyone in the industry and outside the industry knows it. A good brand and reputation provides incentive for them to speak out at job fairs and recruiting sessions, potentially bringing in more people with desirable skill sets and work ethic.

You’ve worked hard over the years to build a business that’s well known and respected for quality. You’re competitive, proactive and you have a growth strategy in place that’s second to none. Now it’s time to invest in your most important asset- your people. After all, you want to be a company that is revered for having a reputation for not only excellence in product and service, but also for how you treat your employees. Give them what they’re looking for, and they’ll be engaged, loyal and ready to drive your business forward.

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